Radiohead :"In Rainbows" Animated Music Video Contest

They are the most innovative rock band at the moment, authentic "masters" at using the Web 2.0 ( Social Web) as the new channel of self promotion & communication. The band from Oxford (England) are setting trends for others to follow as they have really understood & captured the power of the "new" online world.

Radiohead has teamed up with Israeli portal "AniBoom", a type of "youtube" for animated videos, to begin a 3 month contest in 4 stages to allow would be talented animation artists to upload their ideas so as the 5 members of Radiohead can see their offerings. They will then hand pick the best animation ideas with the final winner being announced on the 30 June winning 10,000US$ so to produce the music video of a track from the latest album "In Rainbows". Here is the promo video with more info:

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